February 12, 2025
Boosting Amazon PPC with Helium 10’s Product Targeting Tab

Boosting Amazon PPC with Helium 10’s Product Targeting Tab

Maximizing your Amazon PPC campaigns can be tough without the right tools.

Enter Helium 10’s Product Targeting Tab within their Black Box tool.

This feature offers you a direct route to finding related products that can enhance your advertising strategy.

amazon frequently bought together

By leveraging Amazon’s “Frequently Bought Together” and “Customers Also Bought” data, you can strategically target products that are most likely to boost your sales.


How Does Helium 10’s Product Targeting Tab Work?

Think of the Product Targeting Tab as your shortcut to precision targeting. Instead of casting a wide net with your PPC campaigns, this tool allows you to zero in on products that are often bought together with your own. These are the exact products appearing in sections like “Frequently Bought Together” or “Customers Also Bought” on Amazon listings. By targeting these products, you’re putting your ads in front of shoppers who are more likely to buy from you.

Helium 10

Why is this important?

Because these customers have already shown interest in products like yours, meaning you’re more likely to convert them into buyers. You’re not just targeting keywords—you’re targeting buying behavior.


Navigating to the Product Targeting Tab

Getting to the Product Targeting Tab is straightforward. Start by opening Helium 10’s Black Box tool, a central hub for product research. Among the multiple tabs available, you’ll find the Targeting tab. Here’s where the magic happens: once inside, you’ll see products related to what you sell or plan to sell, and from here, you can build out targeted PPC campaigns based on these data points.

Helium 10 Black Box Product Targeting where to find

How Product Targeting Changes Your Ad Game

This isn’t just about finding any products—it’s about discovering the right ones. The Product Targeting Tab gives you deeper insights into the purchasing patterns of your customers, letting you be more tactical in your ad spend. Here’s how you can use it to your advantage:

  • Highly Relevant Ads: You’re showing your ads to people who have already shown interest in products similar to yours. This increases the likelihood of clicks and sales.
  • Improved Conversions: Targeting products from the “Frequently Bought Together” section boosts your chances of turning views into purchases since the customer has already considered buying complementary items.
  • Cost-Effective Strategy: Instead of wasting ad spend on broad keywords, you’re pinpointing specific product listings that align with your audience’s interests.
Helium 10 Black Box Product Targeting

Top Use Cases for the Product Targeting Tab

Let’s break down how this feature can elevate your Amazon strategy:

  • PPC Efficiency: Stop spending on generic keywords and start focusing on products that your customers are already interested in. This significantly improves your PPC performance.
  • Brand Exposure: Even if you’re not making a sale immediately, being seen alongside complementary products builds your brand’s visibility among relevant customers.
  • Competitor Targeting: You can also target competitor products that are frequently bought with your own, giving you a chance to capture their customers.

Key Benefits You Can’t Miss

  • Increased Ad Relevance: Ads are shown in front of an audience already interested in complementary products.
  • Targeted Marketing: Focus your campaigns on buying behavior rather than just keywords.
  • Discover Competitor Opportunities: Leverage competitor product listings that frequently appear with your own.
  • Lower Ad Spend: Reduce wasteful spending by targeting more specific, high-intent products.

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